Bookmakers in the news and on the price board

The table ranks partner books by how often they offer the best 1X2 price on 4 November 2026. 1xBet leads with 89 best prices from 76 priced lines and an average payout of 92.8%. 6 books priced at least 1 match today.

Lines priced counts the matches where the book offered all 3 outcomes. Average margin is the overround on those lines, and payout is the share returned to customers, so a 7.8% margin gives a 92.8% payout.

1xBet leads with 89 best prices from 76 lines and a 92.8% payout. BC.Game follows on 50, pricing 52 matches at 8.5% margin. Melbet is third with 39, a 92.7% return across 61 lines.

The remaining 3 books on the table split the other 65 best prices between them. A book with few lines and a high payout ranks below a book that prices every match a shade wider.

The ranking covers the UTC day and updates with each price refresh, so the order at the start of the day and the order at its end differ. Each name opens that book's page with its matches at the best price.

Payout is the share of stakes a balanced book returns to customers on a market. It is computed per match from the 3 decimal prices: add 1 divided by each price and subtract 1 to get the margin.

Payout then equals 100% divided by 100% plus the margin. A book at 2.10, 3.40 and 3.60 has a margin of 4.8% and a payout of 95.4%, while a book at 2.00, 3.30 and 3.50 sits at 8.9% and 91.8%.

The figure on the table is the average across every match the book priced on 4 November 2026, so it moves with the fixture list. A book that prices 120 lines at 92% returns more over a season than one that prices 30 lines at 93%.

Every link to a book goes through a tracked address on this site, marked as sponsored. Opening an account through one of those links earns a commission for the site and changes nothing about which prices or stories are shown. Prices come from the same feed for every book, partner or not.

Books outside the partner list appear only in the news. Their pages collect every story that mentions them, with the source linked, and carry no prices and no tracked links. The partner set has 9 members at present and changes only when a commercial agreement starts or ends.

Tracked links use a short address on this domain and forward in 1 hop. No cookie is set on the way through, and the destination is the book's standard registration page in the reader's own country where the book offers one.

17 companies outside the partner list have stories in the archive, led by Flutter with 4. Their pages carry the stories and the markets they operate in, without prices. Price tables stay limited to partner books, so a company outside that list appears here as a news subject alone.

A company enters the archive the first time a story names it in a headline or lead paragraph. Group names such as Entain, Flutter and Evoke are tracked apart from their consumer brands, so a results day for a group and a licence story for 1 label file separately.

Partner books take customers in 22 markets covered by the desk, from Nigeria, Kenya, Ghana to Portugal. Each country page lists the regulator, the partner books active there and the day’s matches in the national competitions.

The market list comes from each book's own licence and product pages and is reviewed once a quarter. A country with 0 partner books still has a page for its regulator, its matches and its stories. 57 countries are tracked in total, grouped by region on the countries page.